Partner Certification
In this bundle, we will cover the concept of the different functionalities and their implementation within the platform as well as the strategy behind them and how those could apply to your customers. Get ready to learn tons about ActiveCampaign!
Here's what you'll learn:
Enroll in this learning track and begin your journey to improving your skills.
How to Manage your Partner Portal
In this course, we will guide you step-by-step through various actions and processes within your ActiveCampaign Partner Portal. Our goal is to ensure you can optimize your Partner Portal experience to be successful in managing your customer accounts.
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Intro to ActiveCampaign
Learn about ActiveCampaign's history and what to expect from this bundle.
Intro to Marketing & The Customer Journey
Learn about the different Marketing Strategies and how to use personalization with an understanding of the Customer Journey to make a big impact on your communications!
Settings & Basic Set Up
Learn about ActiveCampaign settings, interface controls, account setup and some internal organization tips.
Contact Management & Segmentation
Learn about the contact organization structure in ActiveCampaign and leverage that information to communicate with your contacts in a more personalized way with segmentation.
Forms
How do you get contacts to join your lists? You ask them to fill out your form! Learn about the benefits of using an ActiveCampaign-built form and how to create them from scratch in this course.
Pages
Landing pages are primarily used to get the visitor to do something on your page. Learn how to create them in ActiveCampaign and identify opportunities to use them effectively.
Site Tracking
Site tracking records all essential actions that contacts take on any of your web assets and third-party tools. When we say “all essential actions,” we mean it. Let's learn how to set this up!
Campaigns
Campaigns = Emails. Let’s put campaigns into the bigger picture of our marketing strategy with this course, since it still boasts the highest Return on Investment (ROI) of any digital marketing channel!
Automations
ActiveCampaign is an automation-first company & automation is at the core of everything we do. Let's put an end to those repetitive tasks and leverage this powerful tool! Learn all about Automation in this course.
Integrations
Integrations bring all the tools together, to share important, actionable information between platforms and simplify the transfer of information. ActiveCampaign plays well with any software. Let's learn about Integrations!
The CRM
A Customer Relationship Management tool can help you create a complete picture of the experience that your prospects need to go through to become long-term advocates for your business. This course will teach you all about ActiveCampaign's CRM: Deals.
Custom Reports
Setting up and keeping an eye on reports in your ActiveCampaign account is like having a personal guide for your marketing efforts. It helps you see what's clicking (literally) with your audience. Let's learn about Reporting with this course!
Deliverability
This course will go through Deliverability and the measures we need to understand to ensure our emails are reaching the recipient's inbox rather than getting lost in spam folders. Let's dive in!
Attributions and Conversions
Getting a new contact is great, but understanding who that contact is, why they are interested in our business, and what made them purchase from us can help gain huge insights into our business. Let's talk about Attributions and Conversions!
Sales Enablement
This course is designed to equip you with the skills to effectively sell and position ActiveCampaign solutions. It covers various industries, personas, and pain points, emphasizing ActiveCampaign’s value proposition.